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The Veterans Memorial Coliseum hosted different collegiate big games including for instance the NCAA Men's Basketball Championship in 1965. The arena was the host of 3 NBA finals, one in 1977, and one in 1990 and the other two years later. The first president to attend an NBA game was Gerald Ford in November 1, 1974 and that was in Memorial Coliseum when the Buffalo Braves lost to the Trail Blazers.
After the NBA finals of 1992, the construction of the arena started near Rose Garden. And the opening was in 1995. In 2009, the Blazers played a game in the arena to celebrate their 40th anniversary in which they lost to Phoenix Suns. Between 1996 and 1998, the ABL team Portland Power played at the arena and the latter also hosted the Big Sky Conference Basketball Tournament in 2005.
The arena was built with large doors at both ends to accommodate receive the great number of attendees of the Grand Floral Parade of the Portland Rose Festival. Since 1961, the Rose Festival Queens coronation was held in the Coliseum. As part of their American Tour in 1965, The Beatles performed sin the arena with an attendance of about 20,000 fans. The legend artist Elvis Presley stopped by the arena two times, one in November 1970 and the other in April 1973 with an attendance that reached 13000 fans.
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